Event Types & Structure

Event Categories

Consent Events

Banner Interaction Events

Banner Display Event

`json
{
“event”: “consentbannerdisplay”,
“properties”: {
“banner_type”: “initial|revisit|customization”,
“triggerreason”: “pageload|scroll|exit_intent|manual”,
“geo_location”: “US|EU|BR”,
“language”: “en|es|fr”,
“timestamp”: “2024-01-15T10:30:00Z”
}
}
`

Banner Accept Event

`json
{
“event”: “consentbanneraccept”,
“properties”: {
“consent_categories”: [“essential”, “analytics”, “marketing”],
“acceptmethod”: “acceptall|customize_accept”,
“interaction_time”: 15,
“previous_consent”: false,
“geo_location”: “EU”,
“timestamp”: “2024-01-15T10:30:15Z”
}
}
`

Banner Reject Event

`json
{
“event”: “consentbannerreject”,
“properties”: {
“rejectmethod”: “rejectall|customize_reject”,
“interaction_time”: 8,
“rejected_categories”: [“analytics”, “marketing”],
“geo_location”: “US”,
“timestamp”: “2024-01-15T10:30:08Z”
}
}
`

Banner Customize Event

`json
{
“event”: “consentbannercustomize”,
“properties”: {
“customization_time”: 45,
“categories_viewed”: [“essential”, “analytics”, “marketing”, “preferences”],
“finaldecision”: “partialaccept”,
“geo_location”: “BR”,
“timestamp”: “2024-01-15T10:30:45Z”
}
}
`

Cookie Category Events

Category-Specific Consent

`json
{
“event”: “consentcategoryupdate”,
“properties”: {
“category”: “analytics”,
“action”: “granted|denied|withdrawn”,
“method”: “banner|preference_center|api”,
“previous_status”: “denied”,
“geo_location”: “EU”,
“timestamp”: “2024-01-15T10:31:00Z”
}
}
`

Bulk Category Updates

`json
{
“event”: “consentbulkupdate”,
“properties”: {
“categories_updated”: {
“analytics”: “granted”,
“marketing”: “denied”,
“preferences”: “granted”
},
“updatemethod”: “preferencecenter”,
“updatereason”: “userreview”,
“geo_location”: “US”,
“timestamp”: “2024-01-15T10:32:00Z”
}
}
`

Privacy Events

Policy Interaction Events

Privacy Policy View

`json
{
“event”: “privacypolicyview”,
“properties”: {
“policy_version”: “2.1”,
“viewsource”: “bannerlink|footerlink|directurl”,
“timeonpage”: 180,
“scroll_depth”: 85,
“sectionsviewed”: [“datacollection”, “user_rights”, “contact”],
“geo_location”: “EU”,
“timestamp”: “2024-01-15T10:35:00Z”
}
}
`

Cookie Policy Interaction

`json
{
“event”: “cookiepolicyinteraction”,
“properties”: {
“policy_version”: “1.3”,
“interaction_type”: “view|download|print”,
“categories_explored”: [“essential”, “analytics”, “marketing”],
“questionsasked”: [“whatarecookies”, “howto_manage”],
“geo_location”: “BR”,
“timestamp”: “2024-01-15T10:36:00Z”
}
}
`

DSR Portal Events

Portal Access Event

`json
{
“event”: “dsrportalaccess”,
“properties”: {
“accessmethod”: “directurl|bannerlink|emaillink”,
“user_type”: “new|returning”,
“session_duration”: 420,
“pagesviewed”: [“requestform”, “status_check”, “help”],
“geo_location”: “US”,
“timestamp”: “2024-01-15T10:40:00Z”
}
}
`

Request Submission Event

`json
{
“event”: “dsrrequestsubmitted”,
“properties”: {
“request_type”: “access|rectification|erasure|portability”,
“identity_method”: “email|sms|document”,
“request_complexity”: “simple|complex”,
“estimated_completion”: “24h|72h|30d”,
“geo_location”: “EU”,
“timestamp”: “2024-01-15T10:45:00Z”
}
}
`

Compliance Events

Accessibility Events

Accessibility Scan Event

`json
{
“event”: “accessibilityscancompleted”,
“properties”: {
“scan_type”: “automated|manual”,
“wcag_level”: “AA”,
“issues_found”: 12,
“issues_fixed”: 8,
“scan_duration”: 45,
“page_url”: “/products”,
“timestamp”: “2024-01-15T11:00:00Z”
}
}
`

Accessibility Improvement Event

`json
{
“event”: “accessibilityimprovementapplied”,
“properties”: {
“improvementtype”: “alttext|colorcontrast|keyboardnavigation”,
“auto_applied”: true,
“elements_affected”: 15,
“wcag_guideline”: “1.1.1”,
“page_url”: “/contact”,
“timestamp”: “2024-01-15T11:05:00Z”
}
}
`

Legal Document Events

Document Generation Event

`json
{
“event”: “legaldocumentgenerated”,
“properties”: {
“documenttype”: “privacypolicy|cookie_policy|terms”,
“generation_method”: “auto|manual”,
“customizations”: [“companyinfo”, “geoclauses”],
“export_format”: “pdf|html”,
“processing_time”: 3.2,
“timestamp”: “2024-01-15T11:10:00Z”
}
}
`

Document Publishing Event

`json
{
“event”: “legaldocumentpublished”,
“properties”: {
“documenttype”: “privacypolicy”,
“publishmethod”: “wordpresspage|direct_link”,
“previous_version”: “2.0”,
“new_version”: “2.1”,
“changes_summary”: “Updated GDPR clauses”,
“timestamp”: “2024-01-15T11:15:00Z”
}
}
`

User Journey Events

Page Interaction Events

Enhanced Page View

`json
{
“event”: “enhancedpageview”,
“properties”: {
“page_url”: “/privacy-policy”,
“page_title”: “Privacy Policy”,
“timeonpage”: 245,
“scroll_depth”: 92,
“consentstatus”: “fullconsent”,
“geo_location”: “EU”,
“device_type”: “desktop”,
“timestamp”: “2024-01-15T11:20:00Z”
}
}
`

Content Engagement Event

`json
{
“event”: “content_engagement”,
“properties”: {
“contenttype”: “privacypolicy|cookiebanner|dsrform”,
“engagement_type”: “read|interact|convert”,
“engagement_depth”: 78,
“time_spent”: 180,
“consent_impact”: true,
“geo_location”: “US”,
“timestamp”: “2024-01-15T11:25:00Z”
}
}
`

Conversion Events

Privacy-Aware Conversion

`json
{
“event”: “privacy_conversion”,
“properties”: {
“conversiontype”: “formsubmit|purchase|signup”,
“conversion_value”: 49.99,
“consentstatus”: “fullconsent”,
“privacytoolsused”: [“consentbanner”, “privacypolicy”],
“attribution_window”: “30d”,
“geo_location”: “BR”,
“timestamp”: “2024-01-15T11:30:00Z”
}
}
`

Goal Completion Event

`json
{
“event”: “privacygoalcompleted”,
“properties”: {
“goalname”: “privacypolicy_read”,
“goal_category”: “engagement”,
“goal_value”: 1,
“consent_required”: true,
“usersegment”: “gdprcompliant”,
“geo_location”: “EU”,
“timestamp”: “2024-01-15T11:35:00Z”
}
}
`

Event Structure Standards

Common Event Properties

Required Properties

`json
{
“eventid”: “uniqueevent_identifier”,
“timestamp”: “ISO8601timestamp”,
“userid”: “anonymizeduser_identifier”,
“sessionid”: “sessionidentifier”,
“geolocation”: “countrycode”,
“consentstatus”: “consentstate”
}
`

Optional Properties

`json
{
“useragent”: “browseruser_agent”,
“ipaddress”: “anonymizedip”,
“referrer”: “referring_url”,
“campaign”: “utm_campaign”,
“device_type”: “mobile|desktop|tablet”,
“browserlanguage”: “languagecode”
}
`

Event Naming Conventions

Naming Rules

1. Use snake_case for event names
2. Start with category prefix (consent, privacy, compliance_)
3. Use descriptive, specific names
4. Avoid abbreviations
5. Keep names under 50 characters

Examples


6. ✅ consentbanneraccept
7. ✅ privacypolicyview
8. ✅ dsrrequestsubmitted
9. ❌ cba (too abbreviated)
10. ❌ userdidsomething (too vague)

Property Naming Conventions


Property Standards


11. Use snake_case for property names
12. Use descriptive names
13. Include units in names when applicable (seconds, percentage)
14. Use consistent data types
15. Document all custom properties

Data Types


`json
{
“stringproperty”: “textvalue”,
“numeric_property”: 42,
“boolean_property”: true,
“array_property”: [“item1”, “item2”],
“object_property”: {“key”: “value”},
“timestamp_property”: “2024-01-15T10:30:00Z”
}
`

Platform-Specific Event Mapping


Google Analytics 4 Mapping


GA4 Event Structure


`javascript
gtag(‘event’, ‘consentbanneraccept’, {
‘consent_categories’: ‘essential,analytics’,
‘interaction_time’: 15,
‘geo_location’: ‘EU’,
‘customparameter1′: ‘value’
});
`

GA4 Custom Events


16. Map SLOS events to GA4 custom events
17. Use custom parameters for additional data
18. Set up conversion events for key actions
19. Configure custom dimensions for segmentation

Segment Event Mapping


Segment Event Structure


`javascript
analytics.track(‘Consent Banner Accept’, {
consent_categories: [‘essential’, ‘analytics’],
interaction_time: 15,
geo_location: ‘EU’
});
`

Segment Integration


20. Use Segment’s tracking methods
21. Implement consent-aware destination filters
22. Set up transformation functions
23. Configure event forwarding rules

Mixpanel Event Mapping


Mixpanel Event Structure


`javascript
mixpanel.track(‘Consent Banner Accept’, {
‘Consent Categories’: [‘essential’, ‘analytics’],
‘Interaction Time’: 15,
‘Geo Location’: ‘EU’
});
`

Mixpanel Features


24. Use Mixpanel’s event tracking
25. Set up user profiles with consent data
26. Create cohorts based on consent status
27. Implement A/B testing for consent flows

Facebook Pixel Event Mapping


Facebook Event Structure


`javascript
fbq(‘track’, ‘ConsentGiven’, {
content_name: ‘Privacy Consent’,
content_category: ‘Privacy’,
consent_categories: [‘essential’, ‘analytics’]
});
`

Facebook Custom Events


28. Use Facebook’s custom event tracking
29. Set up consent-aware conversion tracking
30. Create custom audiences based on consent
31. Implement privacy-compliant retargeting

Event Processing Pipeline


Event Collection


Client-Side Collection


32. Browser-based event capture
33. Consent status validation
34. Data anonymization
35. Batch processing for efficiency

Server-Side Collection


36. Server-generated events
37. API-based event submission
38. Webhook event processing
39. Real-time event streaming

Event Processing


Real-Time Processing


40. Immediate event validation
41. Consent status checking
42. Platform-specific formatting
43. Real-time platform delivery

Batch Processing


44. Event aggregation
45. Data enrichment
46. Duplicate removal
47. Batch platform delivery

Event Storage


Event Storage Structure


`json
{
“event_id”: “uuid”,
“eventtype”: “consentbanner_accept”,
“userid”: “anonymizedid”,
“properties”: {},
“context”: {},
“timestamp”: “2024-01-15T10:30:00Z”,
“platform_data”: {
“ga4”: “sent”,
“segment”: “sent”,
“mixpanel”: “queued”
}
}
`

Storage Optimization


48. Data compression
49. Index optimization
50. Retention policies
51. Archive strategies

Event Validation and Quality


Event Validation


Schema Validation


52. JSON schema validation
53. Property type checking
54. Required field validation
55. Custom validation rules

Data Quality Checks


56. Duplicate event detection
57. Outlier detection
58. Data completeness checks
59. Consent status validation

Quality Metrics


Event Quality Metrics


60. Validity Rate: Percentage of valid events
61. Completeness Score: Average property completeness
62. Timeliness: Average processing delay
63. Accuracy: Event data accuracy rate

Monitoring Dashboards


64. Real-time quality monitoring
65. Alert system for quality issues
66. Trend analysis for quality metrics
67. Automated quality reports

Event Debugging and Testing


Debug Mode


Development Debug


`javascript
// Enable debug logging
window.SLOS_DEBUG = true;

// Log all events
window.SLOS_EVENTS = [];

// Console output for events
console.log(‘SLOS Event:’, eventName, properties);
`

Platform Debug Tools


68. GA4 Debug: Use GA4 debug mode
69. Segment Debug: Use Segment debugger
70. Mixpanel Debug: Enable Mixpanel debug
71. Facebook Debug: Use Facebook pixel helper

Testing Framework


Event Testing


`javascript
// Test event firing
slosAnalytics.track(‘test_event’, {
testproperty: ‘testvalue’
});

// Verify event in platform
// Check console logs
// Validate data accuracy
`

Integration Testing


72. Test end-to-end event flow
73. Verify platform delivery
74. Check data transformation
75. Validate consent filtering

Performance Considerations


Event Processing Performance


Optimization Techniques


76. Event batching for efficiency
77. Asynchronous processing
78. Caching strategies
79. Compression techniques

Performance Metrics


80. Processing Latency: Average event processing time
81. Throughput: Events processed per second
82. Error Rate: Failed event processing rate
83. Resource Usage: CPU and memory usage

Scalability Considerations


High Volume Handling


84. Horizontal scaling
85. Load balancing
86. Queue management
87. Auto-scaling rules

Global Distribution


88. CDN integration
89. Regional processing
90. Data localization
91. Cross-region replication

Security and Privacy


Event Security


Data Protection


92. Event data encryption
93. Secure transmission
94. Access control
95. Audit logging

Privacy Protection


96. Data anonymization
97. Consent validation
98. Retention controls
99. Deletion capabilities

Compliance Considerations


GDPR Compliance


100. Lawful processing basis
101. Data minimization
102. Purpose limitation
103. User rights implementation

CCPA Compliance


104. Data collection disclosure
105. Opt-out processing
106. Deletion rights
107. Non-discrimination

Related Documentation


108. Overview
109. Platform Setup
110. Metrics & Reporting
111. Privacy Compliance