Platform Setup

Google Analytics 4 Setup

GA4 Account Setup

Create GA4 Property

Go to Google Analytics
Click Create Account
Enter account name (your website/business)
Configure property details
Select industry and business size
Choose data sharing settings

Get Measurement ID

Navigate to Admin → Property → Data Streams
Click on your web data stream
Copy the Measurement ID (format: G-XXXXXXXXXX)
This ID will be used in SLOS configuration

SLOS GA4 Integration

Basic Configuration

Navigate to: SLOS → Analytics Integration → Google Analytics 4

Click Connect GA4
Enter your Measurement ID
Configure consent mode settings
Set up custom events
Enable enhanced tracking

Consent Mode v2 Setup

`javascript
// Consent mode configuration
gtag(‘consent’, ‘default’, {
analytics_storage: ‘denied’,
ad_storage: ‘denied’,
functionality_storage: ‘denied’,
personalization_storage: ‘denied’,
security_storage: ‘granted’
});
`

Custom Events Configuration

Consent Events: Track consent banner interactions
Privacy Events: Track privacy policy views
Compliance Events: Track accessibility scans
User Journey: Track privacy-aware user journeys

Advanced GA4 Features

Custom Dimensions

Consent Status: Track user’s current consent status
Cookie Categories: Track accepted cookie categories
Geo Location: Track user’s geographic location
Language: Track user’s language preference

Enhanced Ecommerce

Consent Impact: Track how consent affects purchases
Privacy Preferences: Segment users by privacy preferences
Cookie Performance: Track cookie category performance
Compliance Metrics: Track compliance-related conversions

Segment Setup

Segment Account Setup

Create Segment Workspace

Go to Segment
Click Create Workspace
Enter workspace name
Choose plan (free for basic usage)
Invite team members

Set Up Source

Go to Sources → Add Source
Choose Website (JavaScript)
Name your source
Get the write key

SLOS Segment Integration

Basic Configuration

Navigate to: SLOS → Analytics Integration → Segment

Click Connect Segment
Enter your write key
Configure consent mapping
Set up destination filters
Enable real-time sync

Consent Mapping

`json
{
“consent”: {
“essential”: “granted”,
“analytics”: “denied”,
“marketing”: “denied”,
“preferences”: “denied”
}
}
`

Destination Management

Filter Destinations: Send data only to consented destinations
Category Mapping: Map SLOS categories to Segment categories
Real-time Updates: Update destinations based on consent changes
Audit Trail: Track all destination data flow

Advanced Segment Features

Tracking Plans

Event Definitions: Define allowed events
Property Rules: Set property validation rules
Consent Requirements: Require consent for specific events
Version Control: Track tracking plan changes

Privacy Controls

Data Suppression: Suppress data without consent
Anonymization: Anonymize user data
Retention Policies: Set data retention rules
Access Controls: Control who can access data

Mixpanel Setup

Mixpanel Account Setup

Create Mixpanel Project

Go to Mixpanel
Click Create Project
Enter project name
Choose data residency (EU for GDPR compliance)
Get project token

Configure Data Pipeline

Set up data ingestion
Configure user identity
Set up event tracking
Configure data retention

SLOS Mixpanel Integration

Basic Configuration

Navigate to: SLOS → Analytics Integration → Mixpanel

Click Connect Mixpanel
Enter your project token
Configure event mapping
Set up user profiles
Enable cohort tracking

Event Tracking Setup

`javascript
// Mixpanel event tracking
mixpanel.track(‘Consent Given’, {
‘consent_categories’: [‘essential’, ‘analytics’],
‘geo_location’: ‘EU’,
‘timestamp’: new Date().toISOString()
});
`

User Profile Setup

Consent Properties: Store consent preferences
Privacy Settings: Track privacy-related user properties
Behavioral Data: Track user behavior with consent
Segmentation: Create user segments based on consent

Advanced Mixpanel Features

Cohort Analysis

Consent Cohorts: Analyze users by consent status
Retention Analysis: Track retention by privacy preferences
Conversion Analysis: Analyze conversions with consent
A/B Testing: Test consent banner variations

Privacy Features

EU Data Residency: Store data in EU for GDPR
Data Export Controls: Control data export permissions
Anonymization: Automatic user data anonymization
Deletion API: Programmatic data deletion

Facebook Pixel Setup

Facebook Business Setup

Create Facebook Pixel

Go to Facebook Events Manager
Click Connect Data Sources
Choose Web
Create new pixel
Get pixel ID

Configure Pixel

Set up standard events
Configure custom events
Set up conversions
Configure audiences

SLOS Facebook Integration

Basic Configuration

Navigate to: SLOS → Analytics Integration → Facebook Pixel

Click Connect Facebook Pixel
Enter your pixel ID
Configure consent-aware tracking
Set up custom events
Enable conversion tracking

Consent-Aware Pixel

`javascript
// Facebook pixel with consent
if (consent.marketing) {
fbq(‘init’, ‘YOURPIXELID’);
fbq(‘track’, ‘PageView’);
} else {
fbq(‘consent’, ‘revoke’);
}
`

Custom Events

Consent Events: Track consent banner interactions
Privacy Events: Track privacy policy engagement
Conversion Events: Track consent-aware conversions
Custom Audiences: Create privacy-compliant audiences

Advanced Facebook Features

Conversion API

Server-Side Tracking: Track conversions server-side
Consent Validation: Validate consent before tracking
Data Matching: Match user data with consent
Attribution: Consent-aware attribution modeling

Audience Creation

Custom Audiences: Create audiences based on consent
Lookalike Audiences: Privacy-compliant audience expansion
Value-Based Audiences: Audiences based on privacy value
Exclusion Audiences: Exclude users who opted out

Platform-Specific Configuration

Platform Settings

Google Analytics 4 Settings

Consent Mode: Configure consent mode behavior
Cross-Domain Tracking: Set up cross-domain measurement
Custom Events: Define custom event parameters
Goals and Conversions: Set up privacy-related goals

Segment Settings

Source Configuration: Configure source settings
Destination Filters: Set up destination filtering rules
Transformation: Configure data transformations
Replay: Set up data replay for testing

Mixpanel Settings

Project Settings: Configure project-specific settings
Data Retention: Set data retention policies
User Identity: Configure user identity management
Export Settings: Configure data export options

Facebook Settings

Pixel Settings: Configure pixel behavior
Conversion Settings: Set up conversion tracking
Audience Settings: Configure audience creation
Attribution Settings: Set up attribution windows

Integration Testing

Testing Setup

Test Environments

Development: Test in development environment
Staging: Test in staging environment
Production: Verify in production environment
Sandbox: Use platform sandbox environments

Test Accounts

Test Users: Create test user accounts
Test Events: Send test events
Test Conversions: Test conversion tracking
Test Audiences: Test audience creation

Validation Steps

Event Validation

Trigger test events
Verify events in platform dashboards
Check event parameters
Validate consent status
Confirm data accuracy

Consent Validation

Test consent banner interactions
Verify consent status updates
Check platform consent signals
Validate data suppression
Confirm privacy compliance

Integration Validation

Test data flow between systems
Verify real-time updates
Check error handling
Validate performance
Confirm security measures

Troubleshooting

Common Setup Issues

Connection Problems

Invalid Credentials: Verify API keys and tokens
Network Issues: Check firewall and proxy settings
Rate Limits: Check platform rate limits
API Changes: Verify API compatibility

Tracking Issues

Events Not Firing: Check event implementation
Consent Not Working: Verify consent integration
Data Not Appearing: Check data processing delays
Platform Errors: Check platform status pages

Performance Issues

Slow Loading: Optimize tracking scripts
High Resource Usage: Reduce tracking frequency
Data Delays: Check processing queues
Caching Issues: Clear platform caches

Platform-Specific Issues

Google Analytics 4

Consent Mode Issues: Check consent mode configuration
Custom Events: Verify event parameter setup
Cross-Domain: Check cross-domain configuration
Debug Mode: Use GA4 debug mode

Segment

Source Issues: Check source configuration
Destination Filters: Verify filter rules
Transformations: Check transformation logic
Replay Issues: Verify replay settings

Mixpanel

Project Token: Verify token validity
Event Limits: Check event volume limits
User Identity: Check identity management
Data Residency: Verify data location

Facebook

Pixel ID: Verify pixel ID validity
Consent Issues: Check consent implementation
Conversion API: Verify server-side setup
Audience Issues: Check audience rules

Security Configuration

Platform Security

API Security

Secure Keys: Store API keys securely
Access Controls: Limit platform access
Audit Logging: Enable platform audit logs
Regular Rotation: Rotate API credentials

Data Security

Encryption: Enable data encryption
Access Controls: Implement access controls
Data Masking: Mask sensitive data
Deletion Policies: Set data deletion policies

Privacy Security

Consent Security

Consent Verification: Verify consent before tracking
Secure Storage: Secure consent data storage
Audit Trail: Track consent changes
Privacy Controls: Implement privacy controls

Performance Optimization

Tracking Optimization

Script Optimization

Async Loading: Load scripts asynchronously
Minification: Minify tracking scripts
Caching: Cache tracking resources
Compression: Compress data payloads

Platform Optimization

Batch Events: Batch events for efficiency
Sampling: Use sampling for large datasets
Filtering: Filter unnecessary data
Real-Time vs Batch: Choose appropriate processing

Monitoring and Maintenance

Performance Monitoring

Load Times: Monitor tracking load times
Error Rates: Track tracking errors
Data Volume: Monitor data processing volume
Platform Health: Monitor platform status

Regular Maintenance

Update Integrations: Keep integrations updated
Review Configurations: Regular configuration reviews
Clean Up Data: Remove unnecessary data
Optimize Queries: Optimize data queries

Best Practices

Setup Best Practices

Planning

Define tracking requirements
Choose appropriate platforms
Plan consent integration
Design event structure
Set up testing procedures

Implementation

Start with basic tracking
Implement consent controls
Test thoroughly
Monitor performance
Document configurations

Maintenance

Regular configuration reviews
Monitor platform changes
Update integrations
Optimize performance
Maintain documentation

Privacy Best Practices

Compliance Focus

Implement consent management
Enable data minimization
Configure retention policies
Implement access controls
Regular privacy audits

User Rights

Provide data access
Enable data deletion
Support data portability
Honor opt-out requests
Maintain audit trails