How to Set Up Conversion Tracking

This step-by-step tutorial shows you how to track conversions (signups, purchases, downloads, etc.) on your landing pages.

What You’ll Learn

By the end of this tutorial, you’ll know how to:

1. Define conversion goals
2. Track form submissions
3. Track button clicks
4. Track custom events
5. View conversion analytics
6. Integrate with external platforms

Time Required: 10-15 minutes
Difficulty: Beginner to Intermediate
Prerequisites: Published landing page with analytics enabled

What is Conversion Tracking?


Conversion tracking measures when visitors complete desired actions on your landing page:

7. 📝 Form submissions
8. 🛒 Purchase buttons
9. 📥 Download clicks
10. 📞 Click-to-call buttons
11. ▶️ Video plays
12. 📄 PDF downloads

Why Track Conversions?


13. 📊 Measure success: Know if your page is working
14. 💰 Calculate ROI: Understand value of traffic sources
15. 🎯 Optimize: Find what works and improve it
16. 📈 A/B testing: Compare variant performance
17. 💡 Make decisions: Use data, not guesses

Before You Start


Prerequisites


18. ✅ ShahiLandin plugin installed and activated
19. ✅ Analytics enabled (Settings → Analytics)
20. ✅ Published landing page
21. ✅ Clear conversion goal defined

Enable Analytics


If analytics isn’t enabled:

22. Go to ShahiLandin → Settings
23. Click Analytics tab
24. Check Enable Analytics Tracking
25. Click Save Changes

Method 1: Track Form Submissions (Easiest)


Step 1: Add Data Attribute to Form


Edit your landing page and find the form in HTML:

Before (regular form):
`html


Sign Up


`

After (with tracking):
`html



Sign Up


`

What changed: Added data-shahilandin-conversion="form_submit"

Step 2: Define Conversion Goal


In the landing page editor:

26. Scroll to Analytics & Goals meta box (right sidebar)
27. Click Add Conversion Goal
28. Fill in:

– Goal Name: form_submit
– Goal Description: “Email signup form submission”
– Goal Value: 10 (optional – dollar value per conversion)

29. Click Add Goal
30. Click Update to save

Step 3: Test Conversion Tracking


31. Open landing page in incognito/private window (important!)
32. Fill out and submit the form
33. Go to Landing Pages → Your page → Statistics tab
34. Look for conversions in the dashboard
35. Should show 1 conversion for “form_submit” goal

Note: Conversions appear within 1-2 minutes.

Multiple Forms on Same Page


If you have multiple forms, use different goal names:

`html


…

…

…


`

Define each as separate goals in Analytics & Goals meta box.

Method 2: Track Button Clicks


Step 1: Add Tracking to Button


For download buttons:
`html

Download Free Guide

`

For call-to-action buttons:
`html

Proceed to Checkout

`

Step 2: Define Goal


Same as Method 1:

Analytics & Goals meta box

Add Conversion Goal

Goal Name: guide_download (must match data attribute)

Goal Value: 5 (optional)

Click Update

Step 3: Test


Open page in incognito window

Click the tracked button/link

Check statistics dashboard for conversion

Method 3: Track Custom Events with JavaScript


For advanced tracking scenarios.

Step 1: Add JavaScript Tracking Code


In your landing page HTML, add this script:

`html

`

Step 2: Define Goals


Add goals for each custom event:

video50percent

pagescrollcomplete

video_play

Advanced: Track with Additional Data


`html

`

This additional data appears in analytics reports.

Method 4: Track Third-Party Forms


Contact Form 7


Add to landing page HTML (bottom of page):

`html

`

Gravity Forms


Add to theme’s functions.php or use Code Snippets plugin:

`php
addaction(‘gformafter_submission’, function($entry, $form) {
if (issingular(‘shahilanding’)) {
?>

`

WPForms


`html

`

Viewing Conversion Data


Analytics Dashboard


Go to Landing Pages

Hover over your landing page

Click Statistics

What You’ll See


`
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Landing Page Performance

Views: 1,247
Unique Visitors: 1,103
Conversions: 127
Conversion Rate: 11.5%

Top Conversion Goals:

form_submit – 87 conversions (68.5%)

guide_download – 28 conversions (22%)

video_play – 12 conversions (9.5%)

Time Period: Last 30 Days
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
`

Detailed Conversion Report


Click View Detailed Report to see:

Conversions by date (chart)

Conversions by goal type

Conversion funnel

Traffic sources with conversion rates

Device breakdown (mobile vs desktop)

Geographic data

Export Data


Click Export button

Choose format: CSV or JSON

Select date range

Download file

Setting Goal Values


Assign dollar values to conversions to calculate ROI.

Example Goal Values


`
Email Signup: $10
(Average email subscriber value)

Free Trial Start: $50
(Expected conversion to paid)

eBook Download: $5
(Lead value)

Demo Request: $100
(High-intent lead)

Purchase: $99
(Actual transaction value)
`

How to Set Values


In Analytics & Goals meta box:

`
Goal Name: email_signup
Goal Value: $10
`

View ROI


With goal values set, dashboard shows:

`
Total Conversion Value: $1,270
Average Value per Visitor: $1.15
ROI: 450% (if you spent $282 on ads)
`

Integrating with External Platforms


Google Analytics 4


ShahiLandin automatically sends conversion events to GA4 if configured.

Setup:


Go to ShahiLandin → Settings → Integrations

Find Google Analytics section

Enter Measurement ID: G-XXXXXXXXXX

Check Track Conversions

Click Save Changes

Events Sent to GA4:


shahilandin_conversion – All conversions

shahilandin_view – Page views

Custom parameters included (goal name, value, etc.)

View in GA4:


Log into Google Analytics

Reports → Engagement → Events

Look for shahilandin_conversion

Click for details

Facebook Pixel


Setup:


Settings → Integrations → Facebook Pixel

Enter Pixel ID: 123456789012345

Save Changes

Track Custom Conversions:


`html

`

Mixpanel


Setup:


Settings → Integrations → Mixpanel

Enter Project Token

Enable Track Conversions

Save Changes

Conversions automatically sent to Mixpanel with properties.

Zapier / Webhooks


Send conversion data to any platform via webhooks.

Setup Webhook:


Settings → Integrations → Webhooks

Click Add Webhook

Name: Slack Notifications

URL: https://hooks.slack.com/services/YOUR/WEBHOOK/URL

Trigger: Conversion Tracked

Save

Webhook Payload:


`json
{
“event”: “conversion”,
“goal”: “form_submit”,
“landingpageid”: 123,
“landingpagetitle”: “Free Guide Landing Page”,
“visitor_id”: “abc123”,
“timestamp”: “2024-11-28T10:30:00Z”,
“value”: 10,
“metadata”: {
“email”: “user@example.com”,
“source”: “facebook_ads”
}
}
`

Conversion Funnel Tracking


Track multi-step processes.

Example: Multi-Step Form


`html

`

Funnel Report:


`
Form Funnel:

Form Started: 500 visitors

Email Entered: 350 visitors (70%)

Form Completed: 245 visitors (70% of step 2, 49% overall)

Drop-off Analysis:

30% abandon after starting

30% abandon after entering email

`

UTM Parameter Tracking


Track conversion sources automatically.

URL with UTM Parameters:


`
https://yoursite.com/landing-page/?utmsource=facebook&utmmedium=cpc&utmcampaign=summersale
`

ShahiLandin Automatically Tracks:


utm_source

utm_medium

utm_campaign

utm_term

utm_content

View by Source:


`
Conversions by Source:

Facebook Ads: 45 conversions (15% rate)

Google Ads: 32 conversions (12% rate)

Email Campaign: 28 conversions (22% rate)

Organic: 15 conversions (8% rate)

`

Privacy and GDPR Compliance


Cookie Consent


If using cookie consent plugin:

`html

`

Disable Tracking for Specific Users


`php
// Add to functions.php
addfilter(‘shahilandindisable_tracking’, function($disable) {
// Don’t track EU visitors (example)
if (userisin_eu()) {
return true;
}
return $disable;
});
`

Anonymous Tracking


Settings → Analytics → Anonymous Tracking:

No IP addresses stored

No personal data collected

Only aggregated statistics

Troubleshooting


Conversions Not Tracking


Check:

Analytics enabled? (Settings → Analytics)

Goal defined in Analytics & Goals meta box?

Goal name matches data-shahilandin-conversion value exactly?

Testing in incognito/private window? (logged-in admins may be excluded)

JavaScript errors in browser console? (F12)

Solution:
`html


`

Check browser console for tracking events.

Duplicate Conversions


Problem: Same conversion counted multiple times

Solution:
Add flag to prevent duplicate tracking:

`html

`

Wrong Conversion Count


Problem: Numbers don’t match other analytics

Causes:

Bot traffic filtering (ShahiLandin filters, GA may not)

Tracking timing differences

Ad blockers blocking different trackers

Cookie consent affecting tracking

Normal: 5-10% variance is typical

Best Practices


Naming Conventions


Use clear, consistent goal names:

✅ Good:

email_signup

freetrialstart

ebook_download

demo_request

❌ Bad:

goal1

conv

buttonclick

form (too generic)

Goal Organization


Group related goals:

`
Email Conversions:

newsletter_signup

welcomeseriessignup

course_signup

Purchase Conversions:

addtocart

checkout_started

purchase_completed

Engagement Conversions:

video_watched

pdf_downloaded

shared_social

`

Testing Checklist


Before launching:

✅ Test each conversion goal manually

✅ Verify goals appear in dashboard

✅ Check on mobile devices

✅ Test with ad blockers disabled

✅ Verify external integrations (GA4, Facebook)

✅ Set appropriate goal values

✅ Document all tracking implementations

Summary


You’ve learned how to:

✅ Track form submissions with data attributes

✅ Track button clicks and downloads

✅ Implement custom JavaScript tracking

✅ Track third-party forms (Contact Form 7, Gravity Forms)

✅ View conversion analytics

✅ Set goal values for ROI calculation

✅ Integrate with external platforms (GA4, Facebook, Mixpanel)

✅ Create conversion funnels

✅ Troubleshoot tracking issues

Start tracking conversions and optimizing your landing pages!

Related Tutorials


How to Run A/B Tests

How to Analyze Landing Page Analytics

How to Integrate Forms

How to Create Your First Landing Page

—

Need Help? See Analytics Tracking Issues troubleshooting guide.